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42 West 17th Street, 2nd Floor New York, NY 10011 (212) 645-0808 phone (212) 924-7978 fax gallery@ceruttimiller.com www.ceruttimiller.com |
| Works by:
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| This Cappiello's first poster
for Lajaunie breath freshening pastilles ( " indispensable for
smokers"). His early style of flat planes and colors, drawing from
his experience as a caricaturist, is very different from the dimensional
design in the second poster, done 20 years later and printed by Devambez
in Paris. The client, Mr. Lajaunie, wrote to Vercasson, "When you submitted the maquette of my poster by Cappiello, I simply told you I was satisfied. Today [a year later] I appreciate it better still for the originality of the design and the happy choice of colors. This poster has truly contributed to the increasing success of my candies. In France and abroad, numerous collectors have asked me for a copy, which proves to me the favor this poster has garnered among the public and among connoisseurs" |
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